In order to celebrate their new "Blue Book" jewelry collection inspired by the 
exuberant spirit of the '20' s, Tiffany and Co. organized an evening soiree on April 18th,
 under the sign of Jazz Age Glamour - The Blue Book Ball.
 A 31-foot gift box wrapping Rockefeller Center in a sprawling iconic blue bundle was to be seen and recognized.  Carey Mulligan (who is going to wear one of Tiffany's masterpieces in her latest movie, The Great Gatsby), Gwyneth Paltrow and Victoria Beckham were there, all showcasing spectacular pieces in one of New York's most famous art gems.